August 10, 2009
Pharrell Williams presents Element X Brooklyn Machine Works
Highly respected in the world of skateboarding and BMX, Brooklyn Machine Works brings forth their expertise in bike-making with a fusion of skate meets BMX alongside long-time skateboarding brand Element. Collaborating further on this upcoming joint venture, both entities landed in Los Angeles for an exclusive session, showcasing a collection which boasts both a bike and apparel lineup. Marking this special occasion we caught up with Element’s Johnny Schillereff alongside Brooklyn Machine Works founder Joe Avedisian and famed musician/designer/co-owner Pharrell Williams for further insight into the project.
Directed by Daniel Ahn
Via - HypeBeast